Marketing has since metamorphosed from men and women all dressed up, moving from house to house and violently brandishing a product in front of you while spewing words that all sound like nicely coated lies.
With the age of digital advancement and greater connectivity through the internet and social media platforms, Brands, Companies- small and large have capitalized on this through content marketing.
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly defined audience- and ultimately, to drive profitable customer action.
It involves creation and sharing of digital material- videos, pictures, blogs, tips and information. This brings the focus to giving value to the audience rather than outright telling them to ‘buy’ your product or service. It’s a breath of fresh air and a win-win.
Here’s how content marketing can help to boost your business sales:
- Builds a genuine relationship between your business and customers: People like to know the person or story behind a business. Content marketing helps break the wall. By showing behind-the-scenes of production, offering free products or services, regularly publishing advice and tips a strong customer relationship is built. When a customer’s trust is won this way it translates to higher conversion rate.
- Increased Brand recognition: Constantly putting out content helps to place your product and service both consciously and unconsciously in the minds of your audience. For many potential customers, they don’t make an instant purchase at first discovery of your business. A very low percentage do that. With quality content, you can convince them to select your business when the need for it arrives. Companies such as Coca-Cola, Netflix, and L’Oreal know how important this is. A lot of money is invested into consistently publishing top-notch content on their social media platforms. And the returns from this is evident.
- Increases sites traffic: American Express is a classic example of this. It had reached one million monthly visitors in the year 2010 and had more than 10,000 small business sign up for its directory. How did they do this? The credit card company started a blog and website dedicated to small business. By creating content that provided solutions to the problems of their target audience they were able to grow their business.
These are just some of the benefits of content marketing. If you’ve been struggling with sales and have been blaming your village people, hold on for a moment, and try branching into content marketing.
If you’re looking to hire content marketers, you can access Africa’s top content marketers on Tell! Business. Visit Tell! Business to get started.
And yes, I might be working for your village people.