Content marketing is a strategic marketing method that involves creating and distributing relevant, valuable, informative and consistent content to attract and retain a clearly defined audience, and increase profitability of business. Some experts claim that content marketing began with cave paintings or with the invention of the Gutenberg printing press which brought about the creation of pamphlets.

However, content marketing grew in the late nineteenth century with the Furrow Magazine by John Deere being one of the first pioneers in 1895. Content marketing has remained a top choice for many firms for years now – and this s because it remains one of the best ways to increase customer base and retain brand image in business.


Content marketing in simple terms means sharing free content to help promote your business. It could be email newsletters, videos for social media, how-to-videos, DIYs, infographics, podcasts, articles, fliers, pamphlets or whatever medium you choose to make the public aware of your business.  



The aim of content marketing is to build a brand, create brand awareness and make more profit in the long run. Digital content marketing uses electronic processes to identify, predict and create the content required by a particular audience. Content marketing is ever changing, but the aims are usually similar.

There are different types of content marketing available for business owners and you can make a good choice for your business. For instance, blogging is one of the best ways to increase traffic and make your business appear on search engines. Similarly, websites that have blogs are 434% more likely to have more indexed pages. Business websites that have blogs will appear on the first pages of a Google search.

 You can also create video content for your business. Customers are more likely to watch a video of a product before buying it. Infographics are another way to share statistics with your customers and potential investors. Case studies are stories of how your business has helped customers and they help increase credibility for your business.

 Ebooks that provide information for customers also help gather information such as name, email address, age bracket and preference. Social media posts help create awareness and reach a wider customer base. You can use any of these platforms for your content marketing and hire a content marketer for better results.

The business world today is driven by competition. The need to sell products and services has resulted in fierce competition in the market space. The way to stay ahead of your competitors and get your fair share of the customer base is to do content marketing. Content marketing helps you create a brand that your customers can identify with. Credibility is increased for your brand and good content influences purchasing decisions positively.

With content marketing, you can increase your customer base and retain old customers. When you answer the questions customers have and provide them with educative content on how to use your products, you make them more interested in your brand. This translates to more profit in the long run and growth for your business.  

It is estimated that content creation is a top priority for 53 percent of marketers. This shows that content marketing is a significant part of business growth. Many businesses use content marketing to increase online engagement. Growing the number of followers for your business social media page and account may be tedious, but it is worth it. Online viewers become customers and they could also help raise awareness for your business, beyond regular advertising.

Always remember that content marketing relies on anticipating and fulfilling a customer desire for information, rather than creating demand for a new product or service. Content marketing is not sales advertising: you should not be focused on making sales. The tone of your content could be professional, funny or friendly.

However, note that content marketing should be aimed at educating, entertaining and informing your audience. With time and consistency you will create a credible brand and wide customer base. You need content marketing for your business to stay in the market and to take your business to the next level.  

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